On top of that, 92 pieces of nonprofit marketing mail land in the average mailbox as well. The organization’s data shows that 454 pieces of regular marketing mail get delivered to an average US household every year.
The same USPS report shows that direct mail advertising is alive and kicking. The average American household receives 454 pieces of marketing mail per year. If people mostly get marketing mail and are still looking forward to it, that’s great news for mail marketers. This stat really reinforces the previous one. According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. Very few people exchange letters in the digital era. 58% of the mail American households receive is marketing mail. And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. There’s just something exhilarating about opening that little mailbox to find an item you can hold, with your name written on it. 41% of Americans of all ages look forward to checking their mail each day. The same can’t be said for direct mail marketing, as these statistics clearly show. Most such emails end up unread or are marked as spam. 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.Īs we live in a digital age, people are tired of email marketing practices.Direct mail offers a 29% return on investment.Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.Direct mail requires 21% less cognitive effort to process than email.42.2% of direct mail recipients either read or scan the mail they get.
Fascinating Direct Mail Statistics - Editor’s Choice: Considering how clutter digital marketing channels are, direct mail definitely deserves a place in your marketing campaign. This gives plenty of opportunities for direct mail to get read or at least skimmed through. In an average household, mail is thrown out after 17 days.
Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.įor example, would you have guested that four in ten Americans of all ages look forward to checking their mailbox? Not only do we look forward to receiving a piece of mail but we tend to hold on to it for a long time. There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Social media, email, search engine optimization, print advertising, trade shows, conferences.
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